Biotin is the star ingredient in most hair, skin, and nail supplements. Here's what it does and how to choose a formula that actually delivers.

What is biotin?

Biotin (vitamin B7) helps your body convert food into energy and plays a key role in keratin production, the protein that makes up hair, skin, and nails.

Benefits for hair, skin and nails

Stronger hair

Biotin supports healthy hair growth and strength.

Clearer, healthier skin

It contributes to skin health and that natural glow.

Less brittle nails

Biotin is well known for supporting harder, less brittle nails.

Biotin works best with collagen

For full beauty-from-within support, pair biotin with collagen. Try our Hair, Skin & Nails Gummies or HSN Strips, and add collagen peptides.

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These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare provider before starting any supplement.